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EU Customers May Now Shop From Our Mainstore Here

Our Story

Legend is a London based contemporary fashion and life style label founded in the winter of 2016 by brothers Arab and Alaa Bazzy.

Top Quality

Made to Last

With a focus on luxury fabric, attention to detail and an engineered approach to fit, Legend provides considered collections through out the seasons for men and women.

Our Way

Our Denim

Denim is a core focus of the brand. Legend have developed and engineered a variety of denim fabrics that are utilised across different styles and fits to provide the perfect silhouette for a wide spectrum of body types in all denim cuts.

Message To Members

From The Founders

“As the brand grows and develops into full collections we are really proud to maintain our Denim innovation from season to season, providing what we and many others believe to be the best fitting jeans in both mens and women’s. We are very excited moving forward to introduce more cut and sew garments and develop on our jersey and outerwear pieces, providing a full wardrobe to our customer. One that is extremely focused on quality product whilst retaining our price point”.
- Alaa Bazzy Co Founder.


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